Permanent Filter
Pain: High maintenance costs mean you probably don’t enjoy or take advantage of the heating and cooling systems in your home. And you’re most likely only using a fraction of what your heating and cooling system could be providing for you. Agitate: Solution (PAS): A permanent filter removes the need to clean or replace costly filters. Boosting airflow while ensuring optimal indoor air quality, a permanent filter keeps your equipment operating efficiently. Improved Air Quality – In addition to significantly reducing airborne allergens, a permanent filter also enhances air quality by … ...
Pain: You have to replace your filter every month. It gets expensive – fast! But there is an even pricier problem than the cost of replacing the filter – it just stops working. Solution: Permanent Filter keeps those minerals in-home, where they should be. Try it – and you’ll instantly see that you’ve swapped out a monthly chore for a one-time purchase. These are a few examples of PAS copywriting in action.
There are cases, however, when using the PAS formula is not enough to sell a product. For example, if a potential customer is comparing two products that have very different features and functionalities, one of those products does not need to follow PAS as carefully as
Pain: When was the last time you replaced your permanent filter? It’s a headache to remember. Agitate: It was _days_ ago, right? Solution: You can stop forgetting by changing our permanent filters every year. Save time, money and headaches.
Pain: Have you thought about the costs of replacing your indoor air filter? Find the nearest store and make an appointment for a free consultation. Now add in travel time, wait times and the hassle of remembering to schedule. Agitate: Have you thought about how long it takes to change just one filter? And how often should they be replaced? Solution: Make your life easier with a permanent filter for your HVAC system. You know when it’s time to change it because we’ll send you a text or email reminder so you can schedule around your busy schedule. You’re doing fine, selling what you love while keeping customer service as your highest priority. But with a new product that replaces all of those regular filters
Pain: Replacement filters are expensive, and finding your old filter is a pain. Agitate: Permanent filters can save you money. Solution: Don’t risk the health of your family over an expensive replacement filter. There’s a better way!
Pain: All that maintenance. Maintaining home appliances can be such a waste of time! Where does it all go? And if you don’t, don’t you risk ruining your household appliance, which is no laughing matter? Agitate: Solution: Instead, why not replace permanent filters every year with our range of RHEEM filters? We sell high-quality RHEEM filters, tested and approved to work with your appliance.
Pain: When you buy a new central air system, one of the things that comes with it is a permanent filter. At first, your filter may seem like an awesome addition to your new system - there’s nothing better than clean, fresh air when you’re trying to sleep at night. But as time goes on, you may find that your filter is more of a pain than anything else. Agitate: Why? The air in your home can feel stuffy and not flow the way that it should. Solution: A permanent Air Filter from RHEEM/Protech can help improve the airflow throughout your home. We have several convenient sizes available to fit all of our systems. Click below to find out more about the