Illumina Opal Essence Permanent Shades - Platinum Lily

It is a lightweight colour that offer a totally different experience and colour effect to existing metallic shades. It bringing all the magic of metallic hues.

It is an unusual permanent hue which leaves highlights shine with a brilliant metallic gleam

PERW Illumina Permanent Cationic Colours are a line of semi-permanent hair colours that provide an innovative performance in metallic shades

The PERW Illumina Opal Essence Permanent Shades - Platinum Lily is a phyto-mimic gloss that offers a totally different experience and colour effect to existing metallic shades, bringing all the magic of metallic hues

Innovating colour performance with a permanent cationic colour

This is PERW’s first result for Wella following a newly expanded partnership and an investment into innovative research and development activities by both companies

This new Illumina colour is a high shine, well-balanced shade of platinum

The PERW Illumina Opal Essence Permanent Shades - Platinum Lily is a permanent colourant that is easy to apply and washes out with shampoo

INOA, a new generation of high-performance semi-permanent hair colour that combines the best properties of permanent and demi-permanent colours for an exceptional result

We were at the salon when we heard about new Wella hair colour

The exclusive PERW formula which sets the tone for hair colouring

The Opal Essence Shades have a wide range available in different tones and at a permanent formula

It bringing all the magic of metallic hues but in a shade that can be used on all hair types, including fine and fragile hair

Lightweight colour that offers a totally different experience and colour effect to existing metallic shades

A lightweight colour that offer a totally different experience and colour effect to existing metallic shades

The PERW Illumina Opal Essence Permanent Shades offer a shiny, opalescent sheen that adds depth, brilliance and an almost holographic effect to hair colour

High performance colours designed to give you 100% satisfaction

It has a unique high-shine result and an elegant pearl effect

The PERW Illumina Opal Essence Permanent Shades Platinum Lily is an innovative permanent colour that will offer a totally different experience and colour effect to existing metallic shades

Unlike traditional metallic pigment colours, which tend to have an extremely high level of reflectivity that can only be achieved with a lightening service or by using strong peroxide levels in the hair

These shades work on all hair types and textures and offer a totally different experience and colour effect to existing metallic shades

The addition of Opal Essence enhances the colour intensity and sparkle of the shade, as well as adding conditioning properties to the hair

It bringing all the magic of metallic hues

We decided to give it a try and here is results of our experiment

Combining the benefits of permanent and demi-permanent colour, these high quality shades offer all the freedom and ease of application, while providing a lasting result even after washing

With its gentle formulation and neutral tone, the PERW Illumina Opal Essence Permanent Shades Platinum Lily adds luster to all types of hair

PERW is the first professional brand in Asia to introduce beautiful INOA semi-permanent hair colour (INOA, has been co-developed with L'Oréal)

PERW has developed the first permanent light grey shade with a sparkling diamanté effect in a silvery tone

It brings all the magic of metallic hues to your hair, with a calming, pastel-like effect

These metallic permanent shades are lighter than other permanent shades on the market and give a totally different experience and look

Its ultra-lightweight texture delivers intense shine and radiance and is easily applied to achieve a variety of styles

First we wanted to use it as a balm, but the colour turned out so bright that we had to tone it down

PERW has created a new category of colour and feel, with the introduction of PERW Illumina Opal Essence Permanent Shades