Timeless Color Fade-Defy Shampoo

This shampoo is a fade-fighting formula enhanced with keratin, UV absorbers and a unique blend of nurturing ingredients that work to preserve color longevity.

It's no surprise that with each shampoo you use you color fades a little bit more. Now there's a shampoo specially created to preserve your color and saturate your hair with rich, vibrant color that won't fade. Perfect for natural and relaxed hair, our premium fade-defy formula is enhanced with UV absorbers and a unique blend of nurturing ingredients that work to gently preserve the integrity of your strands' natural keratin protein.

With Color Fade-Defy Shampoo, you'll enjoy true color protection that keeps your hair color vivid. This gentle, fade-fighting formula, enriched with keratin and UV absorbers, gently cleanses while preserving your hair's health, leaving it looking healthier and more vibrant.

The rich lather and fresh, organic botanicals in this color fade-defy shampoo provide nourishing and intensive conditioning for your hair. This shampoo infuses hair with UV absorbers, a unique blend of keratin and nurturing ingredients to create a lasting protection against color fade and heat damage. The color fade-defy formula can be used on color treated hair as well as natural or chemically processed hair to help protect the more fragile areas from further breakage and damage.

Get gorgeous color with Timeless Color Fade-Defy Shampoo. This rich formula is enhanced with a UV-absorbing keratin complex to help prevent fading, and a unique blend of ingredients to help protect and preserve your hair's luster.

Timeless Color Fade-Defy Shampoo is infused with ProKeratin to protect color vibrancy and fortify hair against damage. UV absorbers block harmful color-fading rays, while gentle cleansing agents deliver optimal color preservation.

Sunny Silver Shampoo is made with fade-defying technologies for all hair colors, and enhanced with a nourishing blend of cleansing Panthenol B5, Keratin Protein, UV Filters, and vitamin E. It helps prevent fading, brassiness and yellowing.

Use this shampoo after every color service to help strengthen color bonds, prevent fading and protect hair against damaging UV rays. This shampoo will lock in more vibrant, longer lasting color for more beautiful results.